Scribl at AWS

February 19-July 1, 2025

Building EQ at Amazon with Scribl

See what AWS teams have achieved using teaming tool Scribl.

Building EQ at Amazon with Scribl

See what AWS teams have achieved using teaming tool Scribl.

Building EQ at Amazon with Scribl

See what AWS teams have achieved using teaming tool Scribl.

Let's sum it up: AWS and Scribl

Scribl at AWS | February 19-July 1, 2025

The Opportunity

Amazon strives to create a culture that powers world-changing ideas. They want to equip their leaders with tools to build the connected teams that improve collaboration and spark innovation.

AWS Leaders Use Scribl

Since February 19, 2025, 188 AWS leaders from their EQ@Amazon initiative guided teams in 877 games of Scribl, reaching over 2,260 employees.

The Outcome

94% of Amazonians felt more connected to their teammates after playing. They learned about one another and had more fun in their meetings.

What's Next

Our goal is to scale Scribl to 100,000 Amazonians in partnership with Zoom.

The Opportunity

Amazon strives to create a culture that powers world-changing ideas. They want to equip their leaders with tools to build the connected teams that improve collaboration and spark innovation.

AWS Leaders Use Scribl

Since February 19, 2025, 188 AWS leaders from their EQ@Amazon initiative guided teams in 877 games of Scribl, reaching over 2,260 employees.

The Outcome

94% of Amazonians felt more connected to their teammates after playing. They learned about one another and had more fun in their meetings.

What's Next

Our goal is to scale Scribl to 100,000 Amazonians in partnership with Zoom.

Creating the connections that matter at AWS

One of America’s biggest employers, Amazon strives to create a culture that powers world-changing ideas. They understand that meaningful innovation, and the collaboration behind it, begins with their people and the relationships they build. Their ability to lead with empathy and trust. To listen to each other and ensure all ideas are heard. Knowing the critical importance of relationships, Amazon continually explores new ways to strengthen emotional intelligence and team connection.


Scribl offered AWS a creative tool to foster trust, psychological safety, and cohesion on team meetings and at events. One that was fun, and easy to utilize across their global, dispersed workforce. They saw an opportunity to support their growing EQ@Amazon initiative, a community focused on building emotional intelligence at work, by providing Scribl to their EQ champions.


Rich Hua, Worldwide Head of EPIC Leadership and Founder of EQ@Amazon, introduced Scribl to these AWS leaders on February 19 and again on May 6, 2025. Since then, teams have continued to leverage the tool to deepen relationships, improve meetings, and enhance collaboration.

Here's how your teams at AWS used Scribl

Over 5 ½ months, your teams leveraged Scribl to help them doodle their way to stronger relationships.

877

Games played

877

Games played

Here's how AWS teams used the tool throughout the work week.

Wednesday

Most popular day for play


9 minutes

Average game time

Gameplay throughout the week

Wednesday

Most popular day for play


9 minutes

Average game time

Gameplay throughout the week

Team members hosted games for their colleagues, leading thoughtful conversations to boost EQ and empathy.

188

Employees hosted games for colleagues

2,263

Employees played games

5,822

Stories shared between team members

Amazonians have joined from 11 different countries.

Of all your leaders, Devin Galloway, Acceleration Academy Instructor hosted the most games, running 8 sessions.

"Scribl created a sense of community. After meetings, when asked questions like, 'What are you going to do going forward?' people often struggled. But with Scribl, it made those conversations fun. It encouraged people to share and think more deeply."


Michal Niezgoda, Senior Trainer & Coach

"Scribl created a sense of community. After meetings, when asked questions like, 'What are you going to do going forward?' people often struggled. But with Scribl, it made those conversations fun. It encouraged people to share and think more deeply."


Michal Niezgoda, Senior Trainer & Coach

"Scribl created a sense of community. After meetings, when asked questions like, 'What are you going to do going forward?' people often struggled. But with Scribl, it made those conversations fun. It encouraged people to share and think more deeply."


Michal Niezgoda, Senior Trainer & Coach

Scribl helped AWS employees feel more connected, creative, and have fun.

Employees who played Scribl felt more connected to their teammates.

94%

Of players felt more connected

94%

Of players felt more connected

A wide body of evidence suggests that employees with connections at work are less likely to consider leaving.


Journal of Organizational Effectiveness | Gallup | HBR (2022)

A wide body of evidence suggests that employees with connections at work are less likely to consider leaving.


Journal of Organizational Effectiveness | Gallup | HBR (2022)

Employees who played Scribl felt more creative after playing.

88%

Of players felt more creative

88%

Of players felt more creative

Extensive evidence suggests links between connection and creativity, innovation, and willingness to share ideas.


Frontiers in Psychology (2019) | HBR (2022)

Extensive evidence suggests links between connection and creativity, innovation, and willingness to share ideas.


Frontiers in Psychology (2019) | HBR (2022)

Employees enjoyed playing Scribl together.

98%

Of players enjoyed participating

98%

Of players enjoyed participating

Research links participation in meetings to performance and stronger commitment in carrying out action items.


Consulting Psychology Journal (2015)

Research links participation in meetings to performance and stronger commitment to carrying out action items.


Consulting Psychology Journal (2015)

Employees felt better after playing.

75%

Of players felt better

Evidence shows happy workers are 13% more productive, and links employee happiness to increased engagement and retention.


Oxford University (2019) | Journal of Informatics Education & Research (2023)

75%

Of players felt better

Evidence shows happy workers are 13% more productive, and links employee happiness to increased engagement and retention.


Oxford University (2019) | Journal of Informatics Education & Research (2023)

Prompts helped AWS employees have conversations that matter to them.

Your leaders selected questions to grow connection with their colleagues, whether they wanted to infuse fun into a meeting or help team members get to know each other better.

190

Different prompts played

190

Different prompts played

One prompt was their favorite—

An adventure I've been on recently is...

An adventure I've been on recently is...

Amazon leaders crafted 122 custom prompts.


They brought creativity and intention to their games, using the tool to facilitate the conversations that matter most to their colleagues.


Prompts like...

What I am looking forward to in 2025...

Invent a new company holiday and draw how we would celebrate it.

How do current teams work together?

And,


Draw your most memorable meal or food experience.


Amazon Fresh used this for a Team Onsite.

Share what your teams at AWS made happen

And one last thing.

From gardening to gaming, your team's talents go well beyond the job. Here are just a few of their favorite hobbies.

From gardening to gaming, your team’s talents go well beyond the job. Here are just a few of their favorite hobbies.

Ready for what's next?

Thank you for an impactful few months bringing Scribl to AWS leaders.


We’re inspired by your commitment to growing emotional intelligence and enabling your leaders to build stronger, more connected teams. Supporting EQ@Amazon with Scribl has been deeply meaningful—thanks to your engagement, drive, and thoughtful leadership. This is just the beginning.


As Amazonians continue to leverage Scribl, here's a peek at what’s ahead:

Upcoming product developments

Ready for what's next?

Thank you for an impactful few months bringing Scribl to AWS leaders.


We’re inspired by your commitment to growing emotional intelligence and enabling your leaders to build stronger, more connected teams. Supporting EQ@Amazon with Scribl has been deeply meaningful—thanks to your engagement, drive, and thoughtful leadership. This is just the beginning.


As Amazonians continue to leverage Scribl, here's a peek at what’s ahead:

Upcoming product developments

AI-generated collective artifact

Visualizations that capture themes and stories of each session, created through our AI system's analysis of player drawings and engagement.

Increased scale capabilities

Upgraded technology and features that improve user experience and inspire engagement in both small team settings and at large-scale events.

Enhanced analytics

Expanded data and metrics that allow for customized reporting and provide deeper insights into team dynamics and performance.

Zoom integration

Seamless integration of Scribl into the familiar platform, making it easy for players to launch creative team-building exercises directly within their Zoom meetings.

We hope you're proud of your team members, the conversations they had, and the important relationships they're building. We sure are.


We can't wait to see where these connections take EQ@Amazon, your teams, and customers.




The data in this report is sourced from the beta version of Scribl. While every effort has been made to ensure the information is current and accurate, the software is still in development, and errors in data collection or analysis may occur.

We hope you're proud of your team members, the conversations they had, and the important relationships they're building. We sure are.


We can't wait to see where these connections take EQ@Amazon, your teams, and customers.




The data in this report is sourced from the beta version of Scribl. While every effort has been made to ensure the information is current and accurate, the software is still in development, and errors in data collection or analysis may occur.